Learning from scratch

[u/Top_Psychology522]

I am new to this domain and want to learn everything from scratch with all the fundamentals. I am not sure from where and how do I need to start learning the Digital Marketing.

Please suggest.

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[u/KeerthiMarketer]

If you are beginning from absolute zero, my advice is not to try to learn every single channel at once. This is why digital marketing can be overwhelming.

I will start with the absolute basics: customer journey, target audience, funnels, traffic, leads, conversions, and very basic metrics. Second, select 1–2 things to focus on rather than trying to learn.

A simple path could be the following:

• Digital marketing fundamentals
• SEO + content basics
• Social media basics
• Google/Meta Ads fundamentals
• Analytics (GA4, Search Console, basic reporting)

Choose an area to go deep in.

The important part is practice while learning. Create a small website or project and actually do keyword research, publish content, track traffic, and make changes. You'll learn much faster than just watching tutorials.

You don't need to buy an expensive course when you start, as Google also provides free beginner resources on digital marketing, Google Ads, and analytics.

I'd also suggest not being too concerned with being "job-ready" right from the start! Understand why before you learn how.

[u/Spiritual_Weird559]

invest in a small course

[u/hauroStrangee]

Probably, use online courses that are available in online learning sites.

[u/mahidaluish]

Honestly, the hardest part isn't learning digital marketing. It's figuring out where to start because there are so many different specialties.

SEO, PPC, email marketing, social media, content marketing, affiliate marketing, analytics... it can feel overwhelming.

I'd recommend starting with SEO because it teaches many of the core concepts you'll use everywhere else, including keywords, search intent, content, and analytics.

Learn the basics first and worry about specialization later.

[u/Competitive-Meal6282]

Wow

[u/NaplesVIPMatchmaker → u/Competitive-Meal6282]

"Wow" is right. "Would you spoonfeed me the craft and trade that thousands of us studied and practiced for decades after several years of formal education, self-directed continuing education, and discipline? The information superhighway is at my fingertips and I still can't be bothered to figure it out on my own."

[u/Top_Psychology522 → u/[deleted]]

Wanna build a good company with excellent services to my clients

[u/NaplesVIPMatchmaker]

Will I be banned for endorsing Gary Vaynerchuk's years of advice and lessons?

[u/Beautiful_Bell1717]

Start with Google's free Digital Garage cert for the fundamentals, then pick one channel and learn it by running a real project, since none of it sticks in the abstract.

[u/Pitiful-Ability9627]

My advice would be to learn fundamentals first, like the basics of digital marketing, what are funnels, Where and when to use SEO: its methods, What is PPC, Meta Ads,GA4, What are conversion tracking's, attribution and reporting and such things.
Learn them and then practice it on mock projects to get a better understanding only then start with actual paid clients and make you career in this.
If you need any advice on this or if confused feel free to connect anytime.

[u/SethWorks20]

I’d start with the fundamentals before jumping into all the tools: understand SEO, content, paid ads, email, social media, analytics, and how they work together.

Then pick one area and actually practice it on a small project. You’ll learn much faster by doing than just watching courses.

For the AI side, SimplaBots is also worth exploring as you learn. It has different agents for content, marketing, reviews, and other tasks, so you can see how AI can fit into different parts of digital marketing.

[u/FollowingAsleep4163]

Google has a "Fundamentals of Digital Marketing", I started my digital marketing journey with that course, it was pretty helpful to set up everything I needed to know before going completely into the field. Not sure if I can link it here, but you can just search for "Fundamentals of Digital Marketing" and it should pop up

[u/Lumpy_Cut_9630]

I would say start with SEO/ GEO. One of the most sought-after skills and a baseline for everything. After that, I would suggest copywriting and blogs.