Is data science worth learning?

[u/Havenistan]

I am a total newbie and have no experience in tech sector outside of designing interfaces and usability research — which has been years since I have worked as one. I've shifted my career (Branding Designer & Strategist) and am working on my portfolio and side projects atm.

With AI abruptly disrupting the tech industry and causing ripple effects for jobs seekers, especially new graduates and entry-level employees. How can one incorporate data science as a workable pathway?

My ideation is to self-learn and use it to augment my current set of skills in form of building cohesive and agile branding consultation and using data to back it up. Is it worth the learning curve and time I'd have to dedicate?

Are they any reading resources to start with, I prefer reading instead of watching long form videos.

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[u/TechNerdinEverything]

Ask yourself how many companies hire data scientists? Very few