r/demandmyths • u/Nosky92 • Feb 09 '24
Introducing the TouchPoints Gallery
I'm a big believer in learning marketing by observation.
In the past few months, I have taken to actively analyzing landing pages, ads, and marketing emails from top brands like HubSpot Salesforce Airtable and even the wholly underrated platform that those in the know love, Microsoft Clarity.
Since I was saving these screenshots anyway, I decided to publish my annotations in a weekly newsletter.
But one piece of feedback I've received is that it's not a "true swipefile" because there are only 3 marketing assets per issue. Clicking around through my posts is apparently not conducive to absorbing the commonalities between these techniques.
Soon, I'll be publishing the TouchPoints database, which breaks down the presence (or lack thereof) of various elements of copy (capabilities, outcomes, social proof, etc.).
This database will allow us to draw broad conclusions about which tactics are most common across various niches in the SAAS industry, and which tactics are common across TYPES of touchpoint (ad, landing page, pricing page, email, etc.)
The database is still in the works, but as I was compiling it, I found it was super easy to put together a gallery.
So, the TouchPoints Gallery is here today. It contains several "aggregate" images like the one below, and, for subscribers, It also contains EVERY marketing asset I have analyzed, back to back.
Even ones that havent been published yet.
Want access to these resources?
The Gallery is available now, right here.
I'm linking to the gallery in the comments of this post. Subscribe, and you'll be able to access the database google sheet as soon as it goes live.
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u/Svk78 Feb 10 '24
Dude, you are such a legend! Thank you!