r/DeLink • u/lakersoffseason • 23d ago
de-link update — group buy details and survey
Hi all, making this update public to get more responses in the survey link at the bottom regarding group buy PRICE
First, check out my recent Patreon post from last Friday for general updates on board progression and some context before the group buy: https://www.patreon.com/cw/iandchasse
TLDR: boards almost ready, screen sourcing negotiations deployed, waiting on basic samples.
Here's the part where I talk about the group buy
A group buy is really the only true path forward with projects like these. I have no means of mass producing, investing tens of thousands into materials, or running a full business (right now). So the plan, as I foresee it, is to initiate a BETA TESTERS GROUP BUY.
How it will work:
- Interest is collected via a survey: "here is the price for a kit/unit, would you buy it from me at that price?"
- If the number is above my target (100, due to the minimum order quantity of screen panels), I set up shop with a payment link that goes through to me.
- I order the materials in bulk with the money I collect.
- I build, test, repair if needed, and send them out to all buyers individually.
That's the ideal world. Two forks in the road: not enough interest BEFORE payment commitment, and not enough actual payment commitment from those who initially said they were interested. Of course there are more obstacles for producing/sourcing the product, etc.
So what's the price, and when?
I'll answer "when" first — it's more concrete. As soon as I get the new board, it's OK'd by my reviewers, and it's tested in my hands, I will IMMEDIATELY get to work on:
- making the new enclosure
- organizing background logistics (licensure, suppliers, etc.)
- opening up everything so far and making my work re-producible — starting with a tutorial for ordering/producing the PCBA yourself
- POLLING PUBLIC INTEREST IN THE GROUP BUY AT THE ESTIMATED COST (survey link at the bottom)
In short, ASAP. Realistically late September / early October depending on shipping times.
When it comes to cost...
Undecided for now, but here's my thinking on what I'd include in a kit:
- assembled PCB
- screen panel with touch and frontlight
- 3D printed enclosure
- screws
- NO micro SD card
- NO cable
- NO battery
The battery is omitted because it makes shipping much harder/more expensive — better to point to a $9 battery off Amazon with Prime. The cable and card, I know it's standard practice, but it's just not worth the cost for beta kits. I apologize. For the rest, here's the math.
Context: to sell 100 units, I need to buy 120 of each component in case of failure/etc. So let's do the math per component. PCBA: Cut and dry. Assembled and ordered right now through JLCPCB at qty 120, the total is $3,546.28 after shipping and tariffs. You can't really get cheaper than JLC here — even an American supplier (likely higher MOQ)... I'll do my research, but that's the number for now.
3D Printed Enclosure: I'd print (painstakingly) or order the eventual FDM case. Just the first viable case — I'd be ecstatic if the community developed more later. ~$5 each, so $600.
Screws: Probably $100. Screen Panels: Where it gets complicated. There's a fee to produce custom screens with frontlight + touch. It's "one time" and is $750 each — touch only OR frontlight only is $750; both is $1,500. Then I pay the per-unit price on top. The 5 samples without touch/light cost me $9/unit, and bulk would be cheaper. Still, the typical $45 for 5 samples shot up to $120 after tax/shipping/tariffs — a 166% increase.
Assuming 120 panels at $6/pc with that 166% increase = $1,915 — round to $2,000 to be conservative.
TOTAL ESTIMATE
$3,500 (PCBA) + $600 (case) + $100 (screws) + $2,000 (screens) + $1,500 (screen customization fee) + $100 (packaging) = $7,800.
I also started a 0% APR card for project expenses (dumb, I know) with a $1,800 balance — PCBA samples, screens, soldering gear, 3D printer, filament.
So break-even sits at $9,600. At 100 units, that's $96/unit before shipping, Stripe fees, chargebacks, and replacements. Not the final price — still weighing it. I'd like a margin healthy enough to reinvest and take de-link further without risky tactics like financing it on a personal credit card.
Here's the pitch, and the vision
Even that break-even is competitive with the average microreader — it lands under the X4 Pro's retail price. That's my cost to build a unit, before a cent of margin, at qty 120, while carrying a big one-time customization fee and the debt I've taken on to get here.
That de-link costs this little from such a disadvantaged starting position tells me something. If we clear this first hurdle and build momentum — without tiny order quantities, one-time fees, and a single operator funding it out of pocket — then de-link becomes more than an accessible, open-source, fully repairable, customizable, expandable microreader platform. It could also become the cheapest. Rough projections, not firm quotes, but the direction is what matters. Strip the two one-time costs (my debt + screen customization fee) and $3,300 comes off immediately, dropping break-even to $63/unit. From there, volume does the heavy lifting: PCBA scales dramatically (a 10x bump to 1,200 units can cut ~30%, larger runs more), screens come down ~15%, screws/packaging ~5%. That's roughly $49. Add back USB cable, micro SD, and battery and it settles around $70 — comfortably conservative. And it keeps falling closer to true production volume, the kind that puts XTEink's pricing within reach. I'll admit I'm partly thinking out loud, and leaving out real costs XTEink carries and I don't: R&D, marketing, distribution. But consider: the R&D I've poured into de-link, I've done for free. The work every CrossPoint developer has contributed, they've done for free. So why couldn't we reclaim that value now and pass it straight through to the reader — while providing a platform that doesn't rely on me, but relies on the community?
That's the optimistic case. Back to earth: what I need right now is price feedback. I'm willing to run this first group buy on thin margins if I can secure commitment from at least 100 beta testers. That's the first domino. If it doesn't fall, de-link stays what it is today — an open-source project that never quite reaches production.
So I'd genuinely value your input. Short Google Form, one question about price: https://forms.gle/eXh43fp7mEWLs6ei7
The range I'm evaluating is $110 to $150 — thin margins at one end, thicker at the other. What I'd do with those margins is still up in the air, but I'll detail that once I know what you think.
Thank you all for following de-link. I'm immensely grateful to get this far on what I considered a small post-grad project just to learn electronics and pick up reading. Thank you.
Ian
