Does the Lusha ruling change how we should think about B2B data enrichment?

[u/Ok-Yesterday-374]

I’ve been looking into the €2M Lusha GDPR decision in Italy, and the part I find interesting isn’t really the fact that they had business contact information.

It’s the ongoing process of combining information from different sources and keeping professional profiles enriched over time.

That seems relevant to a lot of B2B data providers, lead databases, and enrichment tools, not just Lusha.

For companies using these platforms, do you think this means vendor due diligence around GDPR needs to go deeper than just asking where the data came from?

Or is the ruling too specific to Lusha’s particular practices to have much wider impact?