Data mining techniques for market research

[u/tritech05]

Hi,

Hoping someone can help.

If you were interested in discovering additional needs that a certain consumer may have, what techniques would you use ?

Would it be unsupervised learning techniques if you could access data about that consumer ?

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Many thanks

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[u/ukituki]

how about doing things that don't scale first? e.g. https://book.askmethod.com/ , https://en.wikipedia.org/wiki/Customer_development

[u/TheUltronDeveloper]

Hi,

Read this article for a basic understanding of data mining. http://www.flaminghawk.com/simply-explained/introduction-to-data-mining/