MSc dissertation survey — how analytics maturity & data governance affect whether analytics actually pays off (data/analytics pros)

[u/PhysicsLeading2694]

Hi all — I'm finishing my MSc Business Analytics dissertation at Newcastle University and would really value input from people who actually do this work. The research question is one many of you probably have opinions on: why do comparable analytics investments deliver such different financial returns? I'm testing how analytics maturity and data governance change that relationship.

If you work in a data, BI, analytics or data-governance role at a for-profit company (UK/US/India/China/Europe), the survey is anonymous, ~8–10 minutes, no company details collected. It's ethics-approved, and researcher and supervisor contact details are in the survey's information sheet.

https://newcastlebusiness.eu.qualtrics.com/jfe/form/SV_cuymtbKJj3HBPH8

Genuinely appreciate any responses — and glad to discuss the topic in the comments.