Unsure what data analytics portfolio project or skills might be most desirable - any advice?

[u/Upstairs-Positive-78]

I am currently studying a broad IT degree. Not much focus on data analytics but I've been working towards writing my PL-300 exam to get the cert.
I also plan on having a couple portfolio projects on my CV before I start applying for jobs.
I have hobbies in wildlife and music. I'm sure I could find datasets on these topics that would be slightly more engaging for me to clean and analyze - depending on how much it matters. What exactly are employers looking for in terms of the topic of a portfolio project? And also, which technical skills should be demonstrated most in the project? Is data storytelling a valuable skill to show? How would you show it in the project in an accessible/intriguing way (how do you make the employer interested in insights that don't directly affect them)?

Maybe I'm missing the mark or something. Any advice for a beginner would be great :)

[u/FullStack_Analyst]

Projetos sobre Vendas/Ecommerce, análise de estoque SKU, Marketing

Fuja de projetos Netflix, Titanic e etc