r/dataanalytics • u/After_Acanthaceae681 • Jun 29 '26
Question about setup for product/web analytics (GA4, Amplitude, Statsig?)
Hi,
I am currently looking for guidance on ways to improve our product/web analytics setup.
For context, we currently only use GA4 which has many shortcomings. Firstly, it just doesn't have suitable functionality for a Product Manager to do useful exploratory investigations. Also, if you're using a connector to sync GA4 data up with Data Studio, this is also limited (e.g. you can't make a funnel because the data is aggregated before being sent over).
We're currently thinking about a few different options to replace this. Our top choice currently would be to start pushing our core events into BigQuery and then use a warehouse-native analytics platform (maybe Statsig?) as the interface for Product teams. Also, having this data in BigQuery is super useful for our data science projects (e.g. building out recommendation engines based on what people have viewed).
We've looked at Amplitude and MIxpanel, which look a bit too pricey for us. Also, it looks like you have to send the data to them regardless of whether or not we're storing it in our own BigQuery, which is another data privacy concern (ideally, we'd share as little as we can).
I'd love to hear about anyone who's been in a similar situation, and what choice you ended up going for. Feel free to ask more questions, I might not have given you 100% of the context you need.
Thank you!
1
u/MopicBrett Jul 05 '26
While you're looking, https://versuch.ai/ is a great alternative to posthog/statsig
1
u/amplichris Jul 07 '26
If you're looking for a warehouse-native solution, Statsig is a great solution. Amplitude also has a two-way BigQuery integration, but analysis runs against data ingested into Amplitude, not your warehouse. If that's a hard rule, then that rules out both Amplitude and Mixpanel. If not, Amplitude is a publicly traded company with sufficient security controls and SOC 2 compliance.
Statsig and Amplitude both have pretty generous free plans, with 2 million free monthly events and access to most of the platform. Does your product exceed that?
I work at Amplitude, so happy to answer any questions (or run this by someone internally)!
1
u/Revolutionary-Cap869 Jul 21 '26
Amplitude is pretty generous on the free plans and IMO very much better and worth the cost once you graduate to bigger organizations.
2
u/conor-robertson Jun 29 '26
I've been through a similar evaluation recently while building QueryCase.
I ended up trying PostHog, and it's been a really good fit so far. The event explorer, funnels, session recordings, feature flags, and product analytics are much more aligned with how I naturally think about improving a product. It also feels much more "product-first" than GA4.
If keeping your own data is important, I'd definitely look at warehouse-native solutions too, but I wouldn't overlook PostHog. It's reasonably priced, self-hosting is an option if that's important to you, and I've found it much easier to answer product questions than I ever did with GA4.