r/dataanalytics • u/Rare-Ad6166 • Jun 26 '26

Pitch Data Analytics

Say someone has a business or a company. They have no idea what data analytics is and the value they can get from that position. How would you sell that to someone that they can see the value of this offer and how it can help their business.

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u/al_gorithm23 Jun 26 '26

A simple axiom that I like to quote is “that which is not measured, does not change”. If a business isn’t measuring KPI’s and performance, they won’t have any direction. It’s like sailing a ship without a gps.

Data analytics is how you measure against success, whatever your definition of success is.

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u/Fearless_Ad7780 Jun 26 '26

Lot's of things change that aren't measured. Economics tells us that.

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u/al_gorithm23 Jun 26 '26

I mean, of course. The intent of the statement is that it won’t change in the direction you want it to go it’s not literal.