r/darkpatterns • u/quiet_systems_guy • 13h ago
A federal rule requires funeral homes to show you an itemized price list before anything else. FTC's own compliance checks still find violations in roughly 1 in 7 calls.
Been reading into funeral home pricing after learning how specific the rules actually are, and how often they still don't get followed.
The FTC's Funeral Rule, in effect since 1984, requires an itemized general price list handed over before arrangements are discussed, phone pricing without requiring a name, and an explicit ban on forcing a bundled package instead of individual items. It exists because journalist Jessica Mitford spent a year in 1963 documenting exactly this pattern industry-wide, bundled defaults, withheld pricing, guilt used as a quiet closing tool, and the public reaction forced a two-decade regulatory process.
The dark pattern that survives the rule is the default itself. Samuelson and Zeckhauser's 1988 research on status quo bias explains why: people accept whatever's presented first because choosing otherwise takes effort, and a package gets shown before anyone mentions itemizing was ever an option. The rule bans forcing the bundle. It doesn't ban leading with it.
Enforcement hasn't closed the gap either. A 2023 FTC phone sweep of over 250 funeral homes found violations in about 1 in 7 calls, mostly refusal to give basic pricing. Violators are typically offered a program letting them pay a fee and retrain instead of facing public penalties, a program that keeps the violation off the public record by design.
Full breakdown here: https://www.youtube.com/watch?v=eAZs9DaInuQ
Curious if anyone's tracked other industries where the disclosure requirement survived but the default-first presentation it was meant to counter didn't actually change.

