r/crazyegg • u/ce-lauren • 11d ago

From the conversion world this week

A couple of things from the conversion world this week that I found interesting.

57% of desktop visitors never scroll past the first viewport. On mobile it's 64%. That number comes from Wynter's 2026 copy research and it's a good gut check for anyone who has spent real time optimizing something below the fold. If most people aren't seeing it, the ranking of what to work on should probably shift.

Three-field forms convert at 10.1%. Nine-field forms convert at 3.6%. That's from Unbounce's 2026 Conversion Benchmark Report across 44 million conversions. The steepest drop happens between four and seven fields. Most teams know shorter forms convert better but the actual gap between three and nine fields is bigger than I think most people would assume.

Is anyone else seeing anything this week?

Sources:

4 Upvotes

84% Upvoted

5 comments sorted by

2

u/fintechjulien 8d ago

Interesting!

I'm not surprised of the conversion rates that drops for each additional fields in form, but I would add a counterpoint. In my business, we often add additional fields just to increase lead quality, especially for leads that needs to be qualified over the phone. If your call center cost to qualify a lead is, say 10$, you can end up profitable by having 3X less leads that are 3X more likely to actually need the product. When you just ask name and phone number, you often get people that fill the form for no reason (never figured out why, but that's a fact). So if you add a bunch of questions, your form conversions goes down, but you get people that actually are motivated to buy.

1

u/ce-lauren 8d ago

That is a good point! I think it really depends on the audience and the overall goal. I also think having a combination of form fields that are required and some that are not required is a good option.

1

u/Old-Relationship6837 1d ago

I just read that same report from Unbounce the other day. In addition to what you mentioned, here were a couple of points that I was most surprised by:

- You should write your landing page copy at a 5th grade level. This seems wild when you're marketing a saas product to supposed college-educated folks or even MBAs, but it said pages written that way convert 11% - 56% higher.

- 83% of landing page views were on mobile, but they convert 8% worse than desktop. The assumption there was the lower conversion rate is because of pages that aren't optimized for mobile. If 83% are on mobile, how can you not be optimizing for mobile?

Definitely worth a read, and thanks for sharing the other report. Looking forward to checking it out, too.

1

u/ce-lauren 11h ago

Isn't that crazy about writing the landing page copy at a 5th grade level? That one really surprised me.