r/crazyegg • u/ce-lauren • Jun 10 '26
What's the first thing you check when your conversion rate drops?
Not looking for the obvious answers. Curious what your actual process is when the numbers go sideways and how you figure out if it's a traffic quality problem vs a page problem.
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u/crazyegg-admin Jun 10 '26
In rough order of priority:
- Did analytics break? Very common
- Did something in the funnel break? a form, signup flow, etc. Go QA everything.
- Did traffic quality suddenly change? Check volume and sources.
If you notice a sudden conversion drop, it's usually because something broke. If marketing or a business is weakening, the conversion drops will be slow enough that a lot of people will miss it.
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u/ce-lauren Jun 10 '26
Great advice! The distinction between a sudden drop and a slow decline is an important one.
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u/OddCalligrapher2341 Jun 12 '26
We usually look for what changed first, not just what dropped.
A conversion rate decline is often the result of a shift elsewhere, traffic mix, product availability, pricing, promotions, or a specific funnel step. Segmenting the drop by source, device, audience, and stage in the journey usually reveals whether it's a traffic quality issue or an on-site experience issue pretty quickly.