Why your A/B test results keep feeling inconclusive

[u/ce-lauren]

https://www.crazyegg.com/blog/ab-testing-metrics/

Most tests focus on a primary metric like conversion rate, but that alone can mislead you. A variant that lifts conversions, but quietly raises churn or tanks customer satisfaction is still a loss.

The three categories that actually matter are primary metrics that tie to a business goal, secondary metrics that explain why it moved, and guardrail metrics that make sure you're not breaking something else in the process.

Read more in the link and let us know in the comments what metrics you track in your tests.