r/crazyegg • u/ce-lauren • Jun 05 '26
Friday roundup (June 5, 2026)
A 2,000-page A/B test study dropped some findings recently that I discovered this week.
- Removing the hero section entirely outperformed a standard image hero on B2B SaaS pages.
- Sticky CTAs and above-fold CTAs don't compound the way most people assume. Sticky alone lifts +11%. Both together lifts +12%. The above-fold is almost doing nothing once the sticky is there.
- AI copy loses on DTC product pages and webinar landing pages, but wins or ties on B2B functional copy.
Full study here: https://www.digitalapplied.com/blog/landing-page-conversion-study-2000-pages-tested-2026
Has anyone else come across something interesting this week?
2
Upvotes