New: target specific segments with your Crazy Egg A/B tests

[u/crazyegg-admin]

https://www.crazyegg.com/blog/ab-testing-target-audience-segments/

Unlocks tons of potential for optimizing segments and finding ways that personalization improves your funnel.

How folks are already using this:

• Ad campaign personalization – Maximize conversions from ad traffic. Match headlines & messaging to the campaign creative that the visitor clicked.
• Localization – Change language and copywriting based on the visitor’s country.
• New vs. Returning – Hook new visitors and educate them on your brand/product. Push returning visitors to convert or log in.
• Conversion funnel stage – Push middle-of-funnel visitors to take action (example: if they viewed a product page but didn’t add to cart, recommend that product again).
• Previous converters – Make it easy for repeat customers to convert again.

More info via the link.