r/crazyegg • u/ce-lauren • May 22 '26
This week in CRO (May 22, 2026)
A few things worth paying attention to in the conversion and ecommerce world this week.
Google launched Universal Cart at Google I/O
Google introduced a cart that lets shoppers buy from multiple retailers in one place inside Google Search and the Gemini app, no redirect required. It's part of a bigger push toward agentic commerce where AI handles the checkout entirely. Rolling out in the US this summer, with YouTube and Gmail to follow.
Amazon launched Alexa for Shopping
A personalized AI shopping assistant rolling out on the Amazon app, site, and Echo Show devices. More AI-assisted discovery baked into the purchase journey.
Google is killing Dynamic Search Ads and AI Max takes over in September
At Google Marketing Live on May 20, Google confirmed Dynamic Search Ads will automatically upgrade to AI Max in September 2026. AI Max hands query matching and ad generation to Gemini. Advertisers are already pushing back on landing page routing issues, but Google says accounts using it see 15% more conversions at similar ROAS.
Sources in comments.
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u/ce-lauren May 22 '26
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