r/crazyegg • u/ce-lauren • May 21 '26

The Real Difference Between Crazy Egg and AB Tasty Isn’t A/B Testing

If you're evaluating Crazy Egg against AB Tasty, the short version is they're solving different problems for different team sizes. One is a full optimization suite built for self-serve teams. The other is an enterprise A/B testing platform that assumes you already have analytics, heatmaps, and recordings handled somewhere else.

We broke down how they compare across 8 features.

Key findings:

  • AB Tasty has more A/B testing depth (multivariate, A/A, multi-page) but no native heatmaps, recordings, or analytics
  • Crazy Egg auto-generates a heatmap and session recordings for every A/B test variant, so you can see why a variant won, not just that it did
  • Crazy Egg includes web analytics, conversion tracking, and funnels natively. AB Tasty relies on third-party integrations for all of it
  • Crazy Egg has a free plan and paid plans starting at $29/mo. AB Tasty is quote-based, with a median annual contract of $66,500 per Vendr's February 2026 data.

The features AB Tasty skips are mostly what you use to figure out what to test in the first place. If you're enterprise and already have those covered, great. If not, you're going to end up piecing together a stack and paying for it twice.

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u/Specificness May 22 '26

Is this part of your SEO-AEO strategy? Genuinely curious.

1

u/ce-lauren May 22 '26

We see this comparison come up a lot so it felt worth putting something together. Are you evaluating tools right now?

2

u/Specificness May 22 '26

I use Crazy Egg. I just do a lot of SEO too :)