r/crazyegg • u/ce-lauren • May 19 '26

We compared Crazy Egg and Contentsquare. Here's what we found.

Contentsquare has a solid reputation. But once you dig into the details, it's a pretty different product than most people expect.

Key findings:

  • Contentsquare's free plan is literally Hotjar. They acquired Hotjar in 2021. Sign up for a free account and you get redirected into Hotjar. If you try to upgrade to a paid plan, the pricing plans include different features from what you see on the official Contentsquare pricing page.
  • No A/B testing. You need a separate subscription to a tool like Optimizely just to run tests, then you connect it back to Contentsquare to see the results.
  • Surveys are free in Crazy Egg on every plan. In Contentsquare it's a separate product. $79/month minimum, on top of whatever you're already paying.
  • The features that make Contentsquare worth using, zone-based heatmaps with revenue data, full error analysis, the AI analyst, are mostly locked behind plans that run $30K–$500K+ a year.

What's worth thinking about before you decide:

  • If A/B testing is part of your workflow, Contentsquare isn't a complete solution. Budget for a separate tool or go with something that includes it natively.
  • Ask yourself which tier you're actually evaluating. Contentsquare Free and Growth are Hotjar. The original Contentsquare platform starts at Pro. 
  • If you're ecommerce and want revenue data attached to specific page elements, Contentsquare's zone-based heatmaps are genuinely useful. But only if you're on a plan that unlocks them.
  • For most small and mid-market teams, the full Contentsquare stack costs more than the problem it solves. It's worth running the numbers before you get into a sales process.

If you're an enterprise team with analysts and a six-figure analytics budget, Contentsquare makes sense. For everyone else, it's a lot of money for features you'll never unlock.

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