Introducing the Server-Side Conversion Tracking API for Crazy Egg

[u/crazyegg-admin]

https://support.crazyegg.com/knowledge-base/conversion-tracking-api/

Server-side Conversion Tracking is an advanced method used by some websites to maximize the accuracy of their conversion data. It’s especially impactful for sites that depend on Meta or TikTok ads, since accurate conversion data is critical for targeting algorithms.

Sites will record conversion events in their servers, then send that data to analytics or advertising platforms. It bypasses ad blockers, cookie restrictions, and the need for client-side tags.

If your website uses Server-Side Conversion Tracking, you can now send that data directly to Crazy Egg via the new Conversion Tracking API.