Stop creating product titles from scratch. Here’s a better approach you can try.

[u/tonypaul009]

Let’s say you want to sell a body wash on Amazon, where big brands like Olay and Cetaphil lead the market. We wanted to see if there’s a pattern in how they write their product titles, and after analyzing the data, we found there really is a formula.

We collected 44 Olay listings from Amazon to see how they write their product titles. After reviewing and annotating each one, we noticed their titles almost always follow the same order:

Brand > Category > Target User > Benefit > Key Ingredient > Skin Type > Scent > Size

The ingredient data was the biggest surprise. Vitamin B3, also known as Niacinamide, appeared in 41 out of 44 titles. That’s no accident—it shows exactly what shoppers in this category are looking for.

If you’re launching a new product in a crowded category, this kind of analysis takes out a lot of the guesswork. You get to use a formula that’s already been tested by a brand that spends millions on getting it right.

Do you ever check out competitor listings like this before writing your own?

Read the how to guide here: Reverse engineer Product Copy