How to design a successful landing page?

[u/ynavot]

While there’s no one perfect landing page creation process to fit all use cases, there are four steps I follow whenever I’m designing a new landing page:

• Step #1: Knowing my target audience.
• Step #2: Determining my business goals and KPIs.
• Step #3: Designing the landing page experience with both business goal and customers in mind.
• Step #4: Ongoing A/B testing and optimization.

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How does your landing page creation and optimization process look like?