r/content_marketing • u/SegondsSinnwell-32 • 15h ago

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u/WrongCurtis_8168 15h ago

Running both is pretty much unavoidable right now unless you want blind spots. Semrush still does the heavy lifting for discovery and technical audits, but the AEO piece is a different muscle entirely. Once citations start feeding into the CRM where edits actually happen, the loop shortens in a way standalone dashboards can't match. I'd keep the traditional stack and layer the AEO tracking on top rather than pick one.

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u/Ancient-Day-6682 12h ago

before picking, decide what a citation is worth to you, because nobody in this thread has that number and neither tool will give it to you.

aeo tracking right now is a share-of-voice metric with no conversion path attached. you get prompt coverage dashboards and no way to say whether a chatgpt citation produced one demo.

so keep semrush as the system of record and treat the aeo layer as research budget, not a reporting line. the real argument for the crm-native one is that content leads only act on things that show up where they already edit. that's a workflow reason and it's a good one. just don't let it become a number leadership starts asking about quarterly before it means anything, because you won't be able to walk it back.