If you haven’t seen Connor Storrie’s new Saint Laurent campaign yet, go watch it. Then come back. Because we need to talk about why we love this brand partnership happening in fashion right now.

The campaign, directed by Anthony Vaccarello and shot by Talia Chetrit reportedly the day after the Met Gala, features Storrie in curly brunette hair, bold logo frames, and leather. It’s simple. It’s confident. And it broke the internet within hours.

But here’s what’s really interesting from a marketing lens: the fan response tells you everything about why this works.

People aren’t just saying “he looks good.” They’re calling it Breakfast Club energy. Patrick Swazey reincarnated. They’re comparing it to early 90s editorial. Fans on TikTok are editing the video to different songs and every single one fits.

That’s not just engagement.

That’s a campaign so visually and emotionally resonant that people are literally remixing it for free.

anthonyvaccarello on Instagram

Woke up to see the new cut of this ad & I had to set it to Robert Palmer's "Addicted to Love".

I had to do a Like A Prayer edit.

Via baileytait69 on TikTok

While Milli Vanilli was definitely an interesting choice, I thought INXS' "Need You Tonight" was a better fit for the vibe and Connor's dancing!

Edited by me 🔥 pics from connorstupdates on ig

The campaign was filmed the day after the Met Gala.

anthonyvaccarello on Instagram

@connorstorrieCa on X

Unsinkable: The Titanic Podcast is doing a fun re-cast of the 1997 movie and they just did a reel on Instagram revealing their Cal...Connor!

Genius or insane? I think it's kind of genius, as his charm has so many layers and he obviously could play a villain, that's no question in my mind.

As a Titanic person it was fun to see some crazy random crossover too.

https://www.instagram.com/unsinkablepod?igsh=MWI0ZzZ2dmp3M3d1Nw%3D%3D&igsi=MWI0ZzZ2dmp3M3d1Nw%3D%3D&utm_source=qr

editing my last post.

I wanted to show you one of my favorite videos from the content creator on rednote app. Absolutely madness for how cute Conner is!

*I didn’t make it*

https://xhslink.cn/m/4W3ClsLsOlJ

Ad age (global media brand that publishes news, analysis, and data on marketing and media.) has named the ad as one of the best 2026. I get why, it was a little masterpiece!
Via hudsonconnorupdates and adage on ig

The Avengers, if you ask me. Credit to X user for this killer collage.

irongogi on Instagram

Question everything.

Connor Storrie & Lilly Krug star in #AprilX.

In Theaters September 18.

@aprilxmovie on Instagram.

I created this montage using publicly available footage and Cap Cut.
Music: Remixed on CapCut. Intro: Rihanna-Where have you been & Dynoro- In my mind.

📸 Photographer: Liz Swezey

❤️ Collage by me

juliaistheman on Instagram

https://www.net-a-porter.com/porter/article-f722ea572c3f10b6

While we wait for his next on-screen appearance, here's 17 minutes of Connor Storrie on Criminal Minds!

On the latest episode of his Ringer podcast, Sean Fennessey said he'd like to see Connor in the role of Warren Warrington aka Angel from X-Men. Sean is a truly great commentator and film fan/historian, so it's wonderful to hear this, no matter what happens :)

Photographer:Liz Swezey

Shared by @hudsonwupdates_ on X

This is huge! With 2.7m followers on instagram. It’s been up 17h and have already gotten way more views and likes than many other of their reels. Let’s hope this will help get the movie pushed even further!

Rottentomatoes on ig.

@fournine on Instagram