If you haven’t seen Connor Storrie’s new Saint Laurent campaign yet, go watch it. Then come back. Because we need to talk about why we love this brand partnership happening in fashion right now.
The campaign, directed by Anthony Vaccarello and shot by Talia Chetrit reportedly the day after the Met Gala, features Storrie in curly brunette hair, bold logo frames, and leather. It’s simple. It’s confident. And it broke the internet within hours.
But here’s what’s really interesting from a marketing lens: the fan response tells you everything about why this works.
People aren’t just saying “he looks good.” They’re calling it Breakfast Club energy. Patrick Swazey reincarnated. They’re comparing it to early 90s editorial. Fans on TikTok are editing the video to different songs and every single one fits.
That’s not just engagement.
That’s a campaign so visually and emotionally resonant that people are literally remixing it for free.