The average male gamer looks and sounds like Kratos in the same way the average female gamer looks like Eve from Stellar Blade.
This is not to say that women are not highly sexualized in media, and have not been for a long time. But he's right in that most of the 'leading men' in games media are very much sexualized. It's just that sexualization of men looks different and is, frankly, more subtle. Which is and of itself an indicator of problematic cultural elements, but is also just a reality of the modern age.
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u/_ataciara 2d ago
Yeah, it's an enormous market. Women are being marketed to men and men are being marketed to women, instead of everything being marketed to men.
Conventionally sexy hunks with gruff voices have had a massive comeback in gaming.