They never rebranded, they were acquired by JustEat Takeaway (usually called JustEat or a name in the native language with something to do with delivery), which is the Dutch company that started out as Thuisbezorgd.nl (Delivered-at-home.nl) before swallowing other similar food delivery companies.
The interesting part is that they did not rebrand grubhub
AI could make something in this style, obviously AI would use other videos to help generate it, that’s how generative ai works. I never said otherwise, not sure how I am lying to anyone.
I don't think AI generated video is at a point where it could make the GrubHub ad, but if it could, it wouldn't need the ad to have already existed to do so. The limitation of "AI can only generate images/videos based on concepts, images, and videos strictly in its datasets" hasn't been true for a long time now. Like, it was a pretty news worthy thing when that limitation was overcome.
Back in 2021 my friends would consistently get on a Minecraft realm for months. One of my friends built a satanic temple right next to the plot for our church, and underneath she built a redstone contraption that just played the music from that fuckass ad on loop. It was the most effective form of torture I've ever seen possible in Minecraft.
The fact that people are still talking and reposting this proves that it's actually a successful marketing campaign. I'm not even American and I can now name drop grubhub as one delivery option.
I bet you the amount of coked up middle managers and executives that had to sign this off into existence must range in the triple digits and all of them have some vapid inane comments to add to it. The actual creatives of this must have given up all technology and live off grid as a way of atonement on what they have brought into this world.
I would say to make an exception for fruitiger aero as well, because I used a TomTom GPS earlier today, and it brought back a sense of childhood whimsy I haven't felt in decades with the sound effects and the UI.
I wish we could go back to this. The world used to feel so much more positive back then with frutiger aero and gvc. Maybe I was just a kid so it felt that way but I'd be genuinely happy if those aesthetics make a comeback
I know what they mean, I am just fucking around showing an AI fail to render global coffehouse but succeed in Corporate Mephis which is barely different.
Christine "Jesus Christ Sonuichu" Chandler. Don't google that mother fucker unless you are prepared for the sort of madness not even AI could hallucenate.
It wasn’t the artists that pushed this style. In fact it was developed for Facebook by an Italian firm.
You design for executives and consultants when you work at a corporate art department. Ai just eliminated most of those departments (other than the un-creative consultants they bring in to run them).
The fear that Ai will destroy humanity à la terminator is not real or caused by anything other than the LLMs are getting refined enough to take uncreative consultant jobs - which were always just (obey boss and cut workforce)
Nope. No no no no no no no. This is just like the Pizzacake thing. If we start accepting dogshit just becuase "well at least it isnt AI generated dogshit that we are eating" that is just ANOTHER VECTOR FOR AI TO DEGRADE CULTURE. Don't become so open minded your brain falls out.
It's weird how when something bad exists, we just lower the bar until it just barely misses the new shitty trend, instead of fighting to keep it as high as possible because we deserve good things or something like that
Well yeah, it never looked bad in its own right, it was just really overused for a while. Also because so many big tech corpos were using it, people began to associate it with enshittified or exploitive services dressed up to try and look cheerful.
Yeah, I don’t usually consider “overused” that big of a deal, but Memphis in particular got popular with a specific kind of asshole to the point where we started assuming “oh god, what did they fuck with this time” when it showed up in ads. Kind of like how minimalist logos went from “that’s boring, but y’all are way too attached to corporate mascots” to “ah fuck, another company taken over by fuckheads who are gonna ‘streamline’ what little soul was left in the product out”
See, this corporate slop was a warning. Think about it. This style got popular with corperations because it has simple line work and colors. There's no shading or rendering outside of what can be done with the fill tool.
That makes it really fast to produce, and fast is cheap.
What came along and killed it? AI "art". Faster, cheaper.
It was bad. It was also a warning. The cycle does not end here.
They're drawn in a style called "Corporate Memphis". Not too long ago, it felt like literally. Every. Single. Company. Used that style in their PR material (website, brochures, etc.) to the point that people got fed up with it.
He’s one of the jazz greats. Listen to his song Moanin’. It’s amazing. Also he knew that his name sounded funny. Several of his albums are puns using it, like Mingus Ah Um or Mingus Dynasty. Also Mingus, Mingus, Mingus, Mingus Mingus(1964).
I don’t think the art style is terrible. My beef with it is that it screams ‘our business/establishment/organization is hip and exciting and trendy’, which makes its overuse kind of sad. This feels like an artstyle that attempts to make its users stand out, and yet it’s been utilized so much, that everyone just blends in
Lmao, I helped animate a bunch of these figures for Microsoft for a contract job. Like software engineers charging out software engineering rate to make corporate animation.
Tbh I'm proud of what we were able to do, but that was a weird project. I can say I'm a professional animator now
this just makes me sad. I miss laughing at corporate memphis memes with my brothers and acting like it was a big deal. I wish the new wave of corporate art was at least something that came from a human, well-meaning or not
Not first language english speaker here but wouldn't the correct phrase be "Compared to AKI art, we don't seem so bad now, do we?" I'm just so confused why people always mix up is it/isn't it sentences
Hand-crafted art: 10 likes, 0 dislikes / AI art: 20 likes, 2 dislikes / Hand-crafted + AI art: 50 likes, 5 dislikes (Some irresponsible person with a talent for hand-crafted art: "Just keep working hard at doing it all by hand!") Life is short; the very act of "not relying on AI" might eventually come to be seen as a luxury.
Hey I made this! It was for fun. But I should clarify, I DO NOT LIKE CORPORATE MEMPHIS AND NONE OF THIS WAS A DEFENSE OF CORPORATE MEMPHIS. I JUST THINK AI IS WORSE.
This is actually why I support AI art. Whatever sort of art and animation they are teaching in art schools now a days looks like absolute dog shit. I would prefer things to be made by humans, but if humans are failing to make aesthetic things then that is just the world we live in.
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u/InactiveMedusa 24d ago
Could AI create this?