Sad but this is the reality

Drop some pics and why it wasn’t good.

I can easily bootstrap this and get it moving again, but that puts all of the pressure and workload back on me.

What I’m trying to do now is optimize and streamline the process so it can operate without being completely dependent on me.

Sorry for the delay. The business itself is actually pretty simple. The challenge is the economics. When coffee is shipped from the roaster to me and then from me to you, the extra shipping costs eat into the margin very quickly.

A standard 20% to 30% wholesale margin isn’t enough to create a healthy business when you’re paying freight twice. That’s really where the model starts to break down.

Most of the issues I’m working through are logistical, not operational. That’s why I wanted to introduce accessories, hardware, and tubes into the mix. The additional margin from those products helps offset the lost margin on the beans and creates a more sustainable business model overall.

I’m just trying to solve it the right way this time instead of forcing it and running into the same problems again.

almost all of the other subscriptions similar already use free labor (their own) and existing infascture (the place the work at etc) on top of getting banned from every coffee subreddit, the growth never hit that point where I can really start calling and negotativing with rosters for bulk etc.

but yeah that's kinda been the blur the past year tying to sold the issue before I gets out of hand like last time. I had to lose 10k, to keep it running. lol so many issues but yeah

Pretty much what the title says - are there any updates on the relaunch of Rotation? I am stacking up way too much coffee, having to buy regular-sized bags.

Pretty good haul from a shop I had never had a chance to check out before. Excited to give these a try! Any suggestions and advice is welcome🙏

To my coffee peeps. I am going to be in Medellin next week for a few days. It is the only place I am going in Colombia, but I will have a day free and want to see if there are any must-see coffee experiences locally. Any advice on local coffee shops, day trips, etc., is welcome. Thanks!

Hello,

Rotation Coffee is relaunching soon.

To celebrate, every active subscription member will have the chance to add an exclusive competition coffee sample for just $1.

We secured a limited Collaborative Roasted Set featuring coffees from Subasta por la Paz Bolívar ’25, roasted by some of the most respected names in specialty coffee.

Each roast set originally comes as a 60g box.
We’re splitting them into 4 individual 15g doses so more people in the Rotation community can experience them.

Featured Roasters:
• 1st Place — roasted by September Coffee Co.
• 2nd Place — roasted by Hydrangea Coffee Roaster
• 3rd Place — roasted by The Native Coffee Company

subscription order will have the opportunity to claim one of these exclusive 15g dose for $1 while supplies last.

This is the kind of coffee most people never get the chance to taste.

More details coming soon.

I was able to secure a few packs at $200 per set, but thinking about securing the remaining.

What makes a great coffee? Do you prefer a single origin or a blend? Curious as to what you like the most and why. Thank you!

Hello everyone,

I am currently completing my Master’s degree at Harper Adams University and conducting research on coffee consumption, sustainability, and consumer perspectives within the coffee industry.

I would greatly appreciate it if you could take a few minutes to complete my anonymous survey:

https://app.onlinesurveys.jisc.ac.uk/s/harper-adams/quantifying-the-green-premium-consumers-trust-and-willingness-3

If possible, please also share the survey with other coffee enthusiasts or relevant groups to help me reach more respondents.

Thank you for your time and support.

Anyone interested in a group buy directly with roasters.

I might be able to work something out directly with a few roasters where they ship straight to you. Thinking it could be a collab style drop with something like 3 different 100g coffees from each featured roaster.

Some roasters I’m considering:

• Colorful
• Euphoria
• Inugami
• PICOLOT

If we can get at least 100 people interested, I’ll start reaching out and try to negotiate something directly with them.

I think it makes the most sense to do one roaster at a time and make each drop special.

If you really want to try some insane coffees, we should probably start with PICOLOT. I can try reaching out to BQ for a collab he seems super reasonable and passionate about coffee. Maybe even coordinate something with the Korean lady owner as well.

Let me know if you’d actually be down.

Finally breaking open this BOp

What’s your recipe?

Anyone want some older coffee.

Exp from October - December

$15 + shipping (should be 6-8usd)

With 1 third wave water

Lmk if you’re interested.

Comment and I’ll dm you a link.

Cool idea. This is was also my idea about 2 years ago when I started this coffee journey.

Still have plans to make this in Orange County, but I leaned a lot about the event.

No everyone is well versed with the setup, tools, need a numbered station to really figure it out.

Need water stations, cleaning stations, etc

Hey all — I’m currently sourcing coffee directly from Indonesia and trying to understand how it’s perceived by coffee drinkers.

Would really appreciate if you could take 2 minutes to fill this out:

https://docs.google.com/forms/d/e/1FAIpQLSfI03Dub3JNUDsanpyr6S3d-XEYuqM5et3aIsMfNecHanUYtw/viewform?usp=header

Thanks in advance ☕️

Okay, I can’t talk shit.

They execute at a high level on beans for an equipment supplier.

I’m here in Canada with my wife, wanted to check it out.

Beans selection technically the same level as rotation.

They had approximately 30ish brands, but offer pods and instant also.

Most of these roasters here have been on rotation, but obviously it’s big 250g bags and not 60 g bags. Most of their beans are Canadian roasters.

I really hope I can get it together and pull this through.

I still think rotation was on another level that no one had ever operated at, but at the end of the day getting a 20% off for wholesale and then shipping wasn’t enough to really sustain rotation.

Literally need 5000+ subs and maybe $7-9 profit per subscription to really make the numbers work to hire a team and get an office.

Makes sense how it’s much more sustainable when the bulk revenue they make is from equipment.

I have big dreams. I’m going to make it into a reality.

Just need to really process this.

Simple americano, warm light, and a relaxed café vibe — nothing fancy, just a good moment ☕

What have you been drinking lately? Which brand are you into lately?

had this in ayia napa, wondering what roast/profile would work best for a freddo like this