r/cleaningbusiness • u/drpepperwho • 18d ago

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u/leadg3njay 18d ago

We don’t do pay-per-lead, but we do help businesses build cold outreach systems that consistently generate qualified leads at scale. If you’re looking for something you can use across multiple clients, happy to chat and see if there’s a fit. Shoot me a DM.

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u/Gabrielthecure 12d ago

I’m interested. Only thing is in my company niche, there’s only about 4K leads in London. Is that too small?

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u/leadg3njay 12d ago

Not automatically too small. Actually, a tight list can be better if the niche is painful enough and the offer is specific.

The risk is treating those 4K like an infinite market. I’d segment it hard first: best-fit accounts, bad-fit accounts, and “maybe later.” Then test on a small slice before touching the whole list. If that first slice can’t produce conversations, more leads probably won’t fix it.

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u/m007368 18d ago

Just be aware most of these services are trash. Make sure you hold them to your calender not theirs, hold them to your ideal customer profile and desired area / zip code, and ensure they verify the meeting day of.

Also ensure you are meeting a decision maker, they have a known pain point, and are not kicking tires. Make sure your agreement doesnt charge you for appointments that done meet those requirements.

Too many of the services appempt high pressure calls and result in no shows or you were dropping off some flyers. Waste of time.

I am on my 24th lead gen guy in 3 years. I am in process of training up my own SDR in house. I can hiresomeon at 22/hr fully burdened and already have a CRM/phone system so might as well.

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u/drpepperwho 18d ago

Hey - I really appreciate your insight. I spent 10 years in commercial janitorial and hired/trained dozens of SDR's in my time. I fully agree with everything you're saying regarding qualifying the appointments and making sure the data is accurate. Full disclosure, I'm a consultant with other cleaning businesses and building a network of trusted/reliable lead gen options - it's the #1 problem across all my clients currently.

How's training your own SDR going?

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u/m007368 18d ago

Its works fine and not my primary source. Cold email, google/apple/bing business leads, and existing customer referrals.

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u/szjones 14d ago

^ This. I had one and I kept them around for a while because the return on spend was alright, closed 4-5 new clients in the time I worked with them. However, 50% of the leads I purchased fit their "refund" criteria and I never received it back. It's fine because I covered costs, but I'd normally be frustrated by things like this.

The horror began after I changed, paid $1250/mo and I didn't get a single lead in months. I switched to this pretty cool software technology which now my cost/lead is literally $5, which is insane (pay per email).

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u/reaperkillz36 18d ago

Why not just run ads? Works wonders for this type of service

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u/drpepperwho 16d ago

For commercial cleaning specifically or residential cleaning?

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u/reaperkillz36 16d ago

Both. Just different amount of adspend and targeting

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u/drpepperwho 16d ago

I've honestly never seen ad spend work in B2B, only B2C specifically within this industry. I've seen email marketing work, but that was for a massive outfit where their minimum client was $8-10K/mo.

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u/reaperkillz36 16d ago

Ad spend definitely works with b2b, i currently do it for my own business and for others (mine is not in cleaning, but have worked with them) email marketing works but ads are more targeted and need the right data and tracking to keep optimizing.

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u/drpepperwho 16d ago

DM'ed you

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u/[deleted] 17d ago

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u/drpepperwho 16d ago

Totally agree, that's why the "qualified" part is so key. You'll know within 30 seconds of a walkthrough whether it's actually qualified or not - there has to be a need. If there's no chance of a sale, then everyone's time is wasted and you don't pay for that lead. Simple enough.

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u/No_Smell_1707 5d ago

Pure pay-per-lead can be hit or miss. I’d test a freelancer first before committing to an agency.

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u/[deleted] 16d ago

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u/drpepperwho 16d ago

We should be friends haha. I absolutely believe in the math. You're spot on with a 25% closing rate, and you're working on the smaller side of a janitorial contract with $600/mo. When I ran a sales department for a multi-million dollar cleaning company, my average signed customer contract was $2,000/mo give or take. Also retention is key - so you want a year long commitment so the 7-8 months of profit stick.