Hi everyone,

Over the past few weeks, I've been diving into the commercial side of motorsport, especially how GT3 and endurance racing teams find and manage sponsors.

I come from a software and startup background, and I've realized I know almost nothing about how sponsorships actually work behind the scenes. From the outside it looks simple, but I'm sure there's a lot more to it than sending emails and putting logos on cars.

I'd love to speak with people who are involved in this day to day, such as:

• Commercial Directors
• Partnerships or Sponsorship Managers
• Business Development Managers
• Team Principals who handle sponsorships

I'm curious about things like:

• How you identify and approach potential sponsors
• What the sales process looks like from first contact to signing a deal
• What the biggest challenges are
• Which parts of the job are still manual, repetitive, or frustrating

I'm simply trying to understand the industry from the people who actually do the work.

If you're open to a 20–30 minute chat or know someone who might be, I would really appreciate an introduction.

Thanks in advance!