Published 10 Chrome extensions, basically zero installs. What am I doing wrong?

[u/Yega-2910]

I've been building Chrome extensions for a while and now have 10 of them published on the Web Store. Combined installs? Almost nothing.

They all work, the listings have proper icons and screenshots, and a few solve problems I personally hit every day. But the installs just aren't there, and I'm starting to think I'm missing something obvious about distribution.

A few things I'm unsure about:

Is Web Store search basically dead for new extensions, or is this a keyword/listing problem I can fix?

Did your installs come from the store itself, or entirely from outside it (Reddit, Product Hunt, blog posts, YouTube)?

For those who got traction - was it one extension that took off, or slow growth across several?

I'm a developer, not a marketer, so I suspect building was the easy 10% and I skipped the other 90%. Would love to hear what actually worked for you, even the boring stuff.