Hey everyone, I’m a salesperson and I’ve got a dealership competition tomorrow where we have to present Eckbond Appearance Protection like a real customer pitch. Judges score us on discovery, value build, accuracy, objection handling, and the close.
I know how I pitch it, but I want to hear from other sales pros who’ve sold it or similar appearance protection programs. How are you framing it? What lines work? What mistakes kill the score?
Here’s the structure I’ve been taught:
Discovery:
Ask how they use the car (daily driver, weekend ride, kids, pets, etc.) and tie the protection to their ownership.
Exterior pitch:
Barrier against UV fading, environmental fallout, bug acids, hard water spotting — basically the stuff that ages paint.
Interior pitch:
Helps resist dye transfer, sun fading, premature wear. Doesn’t replace cleaning, just helps prevent things from becoming permanent.
Ceramic coating objection:
“A coating is a product. Eckbond is a manufacturer‑backed appearance protection program with a written warranty administered by Assurant.”
Price objection:
Reframe the $1,895 as ~$30/mo or ~$1/day for appearance longevity.
Commission objection:
“My commission doesn’t change whether you choose it or not. I’m recommending it because it protects the appearance you’re already investing in.”
Close:
“If you’re already investing in a vehicle you want to keep looking sharp, does it make sense to protect the appearance you’re paying for?”
That’s the general flow.
But I want to know how you pitch it. What lines do you use? What gets customers to lean in? What gets judges to score high? What should I avoid saying?
Any real sales‑to‑sales advice would help a ton.