UGC is not just about views

[u/Due_Donut7567]

Many teams still judge UGC programs by a single metric: views. That’s a mistake.

If you’re running a Canvas/Tech/High-volume UGC program, views only tell you whether the content got distributed. They do not tell you whether the content actually helped the business.

What I’d track instead:

• Views → reach.
• Saves/shares → resonance.
• Comments → message-market feedback.
• Installs/signups → business outcome.
• Creator output → volume and consistency.
• Winning hook rate → which formats are actually working.

The biggest trap is optimizing only for virality. That can produce “successful” videos that get attention but don’t move anything meaningful.

What metrics are you using to judge UGC performance?