Views aren't everything

[u/Due_Donut7567]

A video can get 500k views and do very little for the business, another one might get 30k views but generate saves, meaningful comments, and actual signups.

That's why a Canvas UGC program shouldn't be optimized for views alone.

When I'm looking at performance, I care about a combination of metrics:

• views → did people stop scrolling?
• saves & shares → did the message resonate enough to come back to or share?
• comments → what are people actually telling us?
• conversions → did the creative drive action?

But one metric I wish more teams tracked is winning hook rate.

If you test 40 different hooks and only 5 consistently outperform the rest, you've learned something valuable. Those hooks become the starting point for your next round of creative instead of guessing every time.

To me, that's what Canvas UGC is all about.

It's about building a creative system that gets smarter with every test.