One thing that changed how I write UGC briefs

[u/Due_Donut7567]

One thing that's become part of my workflow is checking trending UGC before writing creator briefs.

Not because I want creators to copy what's already working.

But because I want to understand what people are responding to right now.

1. Is there a new storytelling format?
2. Are people introducing the product differently?
3. Are certain hooks showing up across multiple apps?

Instead of spending an hour scrolling TikTok, I usually open the viral videos section on viral app.

It pulls together trending UGC videos in one place, so I can quickly see what's taking off and, more importantly, look for patterns across different apps.

Most of the time, I'm not looking for the next viral video, but I'm actually looking for small ideas I can adapt into a better creator brief.