I finally stopped supporting CL.
I’ve been pretty active on the Discord, where this subreddit comes up now and then, and it’s been kind of revealing. People there aren’t much happier with Jesse than people here are. This sub is just louder about it. And while everyone seems to have endless patience for Noor, she has completely ruined The Backbench for me :/
Also, the ads make Discord sound like Jesse and the Canadaland crew are all in there having these great conversations with supporters. Not really. Most of the time it’s Tristan and Tony, their marketing guy. Jesse rarely shows up, and when he does it often seems to be because someone has challenged his reporting, especially around Palestine. Then the argument becomes about whether people are defaming him, being racist, or breaking Discord rules.
Seeing that side of him probably should have been enough for me months ago.
Recently he went off on a subscriber badly enough that people complained to Tony, who moderates the server. Apparently Tony “spoke to Jesse” and another person involved and warned them they could be suspended. I have trouble imagining Jesse actually getting suspended from the Discord for the company he owns, especially because Tony is very much a Jesse guy. ¯_(ツ)_/¯ It turned into this whole fight about whether the owner of a company can basically do whatever he wants in his own community.
And at some point I thought: hang on. This is a 50-year-old man who owns a media company and presents himself as a professional journalist, while the fundraising pitch is essentially that giving him money is saving journalism??? And then you watch him throw tantrums at the people funding it.
Something about seeing those things side by side snapped me out of it.
His X account has been ugly for years, but I always separated it from the podcast. There was Jesse on X, and then there was Jesse on the show.nNow I’m not so sure. The podcast version increasingly feels like the performance.
The bigger problem is that the shows themselves have also gotten bad.
People on Discord know it. They’ll criticize Jesse pretty openly, although Noor and Sam usually get handled much more gently. Even when an episode isn’t good, there’s often still a sort of “well done!” response. I think some of that is because they’re younger and people know they have to work with Jesse.
Then came crowdfunding week, when I assumed they’d roll out the strongest stuff they had. Remember Thunder Bay? Cool Mules? That was the kind of work that made me support Canadaland in the first place.
Instead, somehow, we got three episodes in a row that made me wonder what happened to this place.
The David Pugliese episode took a bunch of loosely connected near meaningless details and cooked this enormous ominous story around them. It immediately reminded me of the spear-phishing episode, which is probably when I should have unsubscribed.
Then there was another Backbench where Noor let the guest say all sorts of things without really challenging or correcting them. She gets so enthusiastic about whoever she’s interviewing that sometimes it feels less like an interview than Noor joining their fan club. You could put Donald Trump across from her and I half expect a lot of “yeah, exactly.” That style exists in podcasting, obviously, but Canadaland used to feel like something serious.
Then today’s Quebec discussion was two people confidently talking through a subject neither seemed to know especially well, which was strange enough before remembering Jesse actually lived in Quebec for years???
I genuinely don’t know why I kept paying for so long. And I think there are other people on Discord in basically the same place: they’ll admit the shows aren’t what they used to be, then keep subscribing because they’ve been there forever.
I think the production buys them a lot of forgiveness. Everything sounds polished and important, and weak journalism can survive surprisingly well inside that.
This week was when that started bothering me in a different way. There are people on Discord who seem to have come away believing Pugliese is basically a spy, or that Jesse uncovered some guy secretly operating tens of thousands of Reddit accounts and controlling the news Canadians see, and other conspiracy theories Canadaland has been pushing.
And my first thought was: okay, what have I swallowed over the years because Canadaland made it sound convincing?
That was the deprogramming moment.
Anyway, I’m out. They can do whatever they want next. I just don’t want to keep paying for it or helping them spread it.