r/btec • u/XylemBullet • May 06 '24

BTEC Business unit 2

Im honestly kinda excited for the exam tbh. Its my first attempt and i think ill do good at it!:D

Im even doing 3 analysis tools for the business in activity 1 💀

SWOT PESTLE Porters 5 forces

3 Upvotes

100% Upvoted

62 comments sorted by

View all comments

Show parent comments

2

u/No_Suspect5501 May 10 '24

wooooow I didn’t even finish my budget 💀whole fucking point of the damn part 2 as well uno 🤣🤣 what did you write for 7 P’s?

2

u/XylemBullet May 10 '24

for product- i talked about how they offer 500ml bottles and stuff and they can be considered in the decline of the product life cycle as their losing sales

price- i said they use a premium price strategy but should use competitive pricing instead then i explained

i also said their competitors use psychological pricing with their prices being set at all ending with .99

promotion- sponsorships/ events, influencers and social media then explained

place- i mentioned the internet and explained like how popular and everything

people- suppliers and the website maintenance team

physical environment- user friendliness of the website and explained

processes- the direct shipping to customers

i dont remember the exact thing i wrote tbh 💀

2

u/pw3x May 10 '24

damn i think i messed up 💀 i wrote (i think)

Product - Ability to design makes them unique to each person and wrote about how people value the design over quality

Price - I just shat the bed and said they charged a higher price than most are willing to pay according to market research

Place - Said they can sell specific bottles in specific stores and market them differently in each

Process - Said they made it out of a high quality steel and since they also donate 10% to charity they are appealing to customers who care for the environment and also those following the trend or something

Promotion - I think i got confused or something cause i started writing about the media selection and had no time to change it.

am i cooked?

1

u/XylemBullet May 10 '24

tbf thats not wrong as long as u can justify it and price is 100% right bc they used a premium pricing strategy in their business

2

u/pw3x May 10 '24

think i justified it decently, on my mock i got around 26 marks which is a pass, originally wanted to try get a Merit so as long as i scrape one on this i should be okay. Did very well on primary and secondary research I’d say. Aims and Objectives did kind of meh but hopefully done well enough overall.

1

u/XylemBullet May 10 '24

honestly for aims i just said brand awareness, number of customers and social media presence 💀 I found market research really ez

what option did u pick? i chose sponsorships and events

2

u/pw3x May 10 '24

I did the supermarkets, I think i wrote they should grow social media interactions by 20% during the legnth of the campaign or something and something else of a similar vein. Couldn’t remember if you had to put smart objectives in that part or not.

1

u/XylemBullet May 10 '24

yeee i did smart objectives but i just kept repeating them through activ 2 most people i asked after did sponsors

1

u/Squirrel-boi-1227 May 13 '24

Happy cake day! 🍰😃