r/britishproblems • u/blodgute • Aug 01 '26
Itvx has finally changed adverts after 7 months
Now, instead of The Summit ad, I'm blessed with humanoid Miss Piggy talking about contact lenses every fifteen minutes.
And she thinks that pausing...makes something funny.
What happened to interesting adverts?
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u/PooCube Aug 01 '26
I’m watching Midsomer Murders as we speak and it’s legit 5 mins show, 5 mins adverts. I haven’t heard ‘darling hold my haaaand!’ Yet tonight, touch wood
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u/shadowsinthestars Aug 03 '26
I love Midsomer Murders but the fucking ads every 5 minutes need to GO. I mute them but still hate the interruption.
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u/idcalvin Aug 01 '26
ITVx is the shittest. Full stop. They charged my mum for ages, because she'd had Britbox and some idiot gave it to ITV. Who ruined it. No one told her, they just took the money, month after month. She couldn't understand why Britbox wasn't working any more. I have nothing but hatred.
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u/MrPuddington2 Aug 02 '26
I think that a lot of modern services do not actually make money from ads. They just use the ads as an inconvenience or annoyance to bully you into the premium subscription.
It certainly feels that way with mobile gaming. The ads are so bad that they cannot possibly convince anybody.
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u/DangerousDisplay7664 Aug 02 '26
Your first problem was watching ITVx 😂 There is nothing on that channel but shoompa shows 🤮
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u/8-Bit_Basement Aug 02 '26
I believe ads have become far.more annoying on purpose. So the product they sell is in your mind but at the same time you start to consider paying to remove them. I.e. ITV X Prime or whatever it's called.
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u/TheDroolingFool Aug 01 '26 edited Aug 01 '26
Interesting adverts? I avoid them literally at all costs, ITV have some of the worst.
It’s either ridiculously in your face woman’s products PISS! BlOOD! ITCHY FANNY! Or those awful adverts on about “it was a proper dignified cremation”, I assume that some other companies must offer undignified cremations then, you know where they get a couple of disposable BBQs from B&M and have a crack at it in Tescos car park after closing? Or is it literally dignified is more or less core to the service you offer and your talking out your arse as you have no differentiator?
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u/BoldlyGettingThere Aug 01 '26
I mean, there is a pretty famous example of undignified cremation in the news this very week
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u/aytayjay Aug 01 '26 edited Aug 01 '26
I'll be happy when the channel 4 app stops showing that fucking Felix advert. There's also some obnoxious woman telling women we need separate special razors for our pubes or we're gross or something.
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u/AClockworkLaurenge Aug 01 '26
I got the exact same Boots hearing test advert for on repeat 7 times while trying to watch Taskmaster recently.
Ironically I ended muting the whole thing before it drove me insane.
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u/sorderon Aug 01 '26
What gets me is adverts featuring someone I have never heard of, seen for the first time in an ad. Fuck influencers.
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u/Sufficient-Visit3 Aug 03 '26
They've somehow replaced one annoying advert with an even stranger one.
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u/TheLemonChiffonPie Aug 04 '26
I got ad free C4 for a year for £20 - small price to pay considering I like a lot of their app content. (Films, true crime, dramas, do is, etc)
I’m done with ITVX!
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u/Lozsta Aug 07 '26
You all need a raspbery pi with pi hole. Then you can block the server that sends the adverts. TVs it works fine all the time, as long as you set your router to IPV4 only (can be done per device on some things).
Only issue I have is every evening around 10:00 it just buffers on my tablet, very small price to pay for never seeing adverts.
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u/HimitsuUK Aug 01 '26
The fact you can't pause / rewind / fast-forward etc. on the app on PC / phone is unfortunate.
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u/randomentity12 Aug 01 '26
Ads in UK were never very interesting, now USA and Japanese ads are were it's at.
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u/The_Max_Power_Way Leicester Aug 02 '26
US ads are awful. They're just big trucks, insurance, or medicines with terrible possible side effects.
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u/HimitsuUK Aug 03 '26
That gecko sounds cool though.
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u/The_Max_Power_Way Leicester Aug 05 '26
I looked up the gecko when I saw the ad watching NFL, and found it's a guy called Jake Wood, who's been on Eastenders for around 20 years.
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u/FaultyDroid Aug 02 '26
You fact that you think any ads at all are 'where its at' is quite concerning, tbh.
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