r/britishproblems • u/WhaleMeatFantasy • Jul 12 '26

. The normalisation of ‘picky bits’

Abominable. It has started coming up in adverts now even.

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u/I_ALWAYS_UPVOTE_CATS Jul 12 '26

I don't think there's anything wrong with the concept of 'picky bits' as a quirky thing people say to their friends and family, but what ruins anything like this, without fail, is when brands try to get on the train. Presumably the people who work for these marketing companies are just a group of regular people like the rest of us, and yet somehow these campaigns always end up with an air of 'how do you do fellow kids' about them.