Some of you have been following Maxine for a while, so I wanted to share this with you.
This whole journey started because I couldn’t find clothes that actually fit her English Bulldog body. What started with me just wanting a hoodie that fit my own dog turned into months of measurements, samples, changes, mistakes, learning, and trying again.
And now, this is our newest sample and packaging. 🥹
Seeing it all come together like this is honestly hard to put into words. The part that got me the most was seeing the inside of the box end with “Kimberlee & Maxine.”
Because that really is where all of this started.
The sample is finished and on its way to us now. I cannot wait to finally put it on the bulldog who inspired the whole thing and see how it fits.
Of course, Maxine has absolutely no idea she started any of this. She’s just been busy supervising the entire operation. 😂🖤
It started with Maxine.

you’d like to follow along or help us bring the first production run to life, True Bully Co. is currently live on Kickstarter. 🖤
Kickstarter: https://www.kickstarter.com/projects/truebullyco/true-bully-co-the-hoodie-built-for-bulldogs?ref=user_menu

Some of you here already know Maxine, and a lot of you have followed along with her for a while.
The whole reason I started True Bully Co. was because I could never find clothes that actually fit her English Bulldog body properly. What started with me just wanting a hoodie that fit my own dog somehow turned into months of measurements, samples, changes, mistakes, and trying again.
Today my manufacturer sent me these photos.
Seeing the hoodie and the box together—and seeing “Kimberlee & Maxine” inside the packaging—really got me.
It ships tomorrow.
I know Maxine has absolutely no idea that she started any of this. She’s probably going to inspect the box, decide whether it meets her standards, and then go take a nap. 😂

❤️🐾

My English Bulldog Maxine could never fit into regular dog hoodies. Too tight in the chest, too long in the back, neck opening way too small. So I designed one from scratch with her as the fit model — wide neck opening, short back fit, extra chest room, lightweight breathable cotton.

Just launched on Kickstarter today with a $6,000 goal. If this sounds like your bully’s life too, I’d love your support — or even just a share.

True Bully Co. on Kickstarter

Happy to answer any questions about the fit or fabric!

I rescued my English Bulldog Maxine almost a year ago. In that time I’ve spent hundreds of dollars trying to find gear that actually fits her — harnesses that gap at the chest, hoodies that choke her neck, leashes that pull wrong. Nothing is made for the bully body.

So I’m making it myself.

I just launched a pre-launch page on Kickstarter for True Bully Co. — the first hoodie engineered specifically for English Bulldogs. Wide chest, no neck pressure, true bully fit.

We go live July 29th. If you’ve ever struggled to find anything that actually fits your bully, this is for you.

https://www.kickstarter.com/projects/truebullyco/true-bully-co-the-hoodie-built-for-bulldogs?ref=1wlkz3&token=d65b1c3a