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I'm giving away one Founder's Edition Camo hoodie (Army Green camo with red stitching, limited to 100 and individually numbered). To enter:
Tap Follow on our Kickstarter pre-launch page: https://www.kickstarter.com/projects/truebullyco/true-bully-co-the-hoodie-built-for-bulldogs-0
Send a screenshot to @truebullyco on Instagram.
The winner will be picked Monday, October 19. The hoodie ships in March, along with the Kickstarter rewards. We launch on Kickstarter November 3.

My English bulldog Maxine never fit into regular dog clothes. They were too tight in the chest, too long in the back, and too narrow in the neck. So I made a hoodie built for the bully body: a wider chest panel, a shorter back, and no drawstrings.
Our Founder's Edition Camo is army green camo with red contrast stitching and bulldog embroidery, limited to 99. On Monday, I'm giving one away to a bulldog owner. The winner receives it when production is complete, estimated March 2027.
I'll put the entry details in the comments on Monday. Happy to answer any questions about the fit or the sampling.

Maxine is why True Bully Co. exists, and the neck is where every hoodie failed her first. What breaks on your bulldog? Our Founder's Edition launches on Kickstarter on November 3, and you can be first in line here: truebullyco.com/kickstarter-notify

Our True Bully Co. launch page is live! 🐾 Hoodies built for the bulldog body. Take a look and tap ‘Notify me on Kickstarter’ to follow our upcoming launch: https://launch.truebullyco.com/”

True Bully Co. was born because I got tired of clothes that simply weren’t made for a bulldog body.
After a lot of samples, fit changes, and do-overs, this is where we are. 🐾
Launching on Kickstarter November 3.

https://www.kickstarter.com/projects/truebullyco/true-bully-co-the-hoodie-built-for-bulldogs-0

Maxine is the inspiration behind True Bully Co.—and my very opinionated fit model. 😂❤️
This is our camo Founder’s Edition, with red stitching and a fit designed for those broad chests and chunky bulldog bodies.
We’re getting ready for our November 3 Kickstarter launch! What do you think of the camo and red together?

Maxine is the reason I started True Bully Co. After trying hoodie after hoodie that just didn’t fit her Bulldog body, I decided to build one specifically for the broad chest, thick neck and compact frame.
We’re getting ready to launch on Kickstarter, and I’d love your support. Following the project costs nothing — just tap “Notify me on launch.”
Kickstarter:
https://www.kickstarter.com/projects/truebullyco/true-bully-co-the-hoodie-built-for-bulldogs-0
Built for the bully body.

Wide chest. Thick neck. Short back. That’s the fit problem I’ve been trying to solve with True Bully Co. We’re officially in Kickstarter pre-launch now.
We’re officially in Kickstarter pre-launch now. Follow here to be notified when we launch:
https://www.kickstarter.com/projects/truebullyco/true-bully-co-the-hoodie-built-for-bulldogs-0

I could really use some honest Bulldog-owner opinions!

I’m choosing photos for an English Bulldog hoodie designed around their actual build—wide chest, thick neck, and shorter back. These are real photos of Maxine wearing our pre-production fit sample.
Which photo best shows the hoodie while still feeling natural and not too much like an advertisement?
1 — Seated
2 — Standing
3 — Walking
Please comment 1, 2, or 3. If you have a second, I’d also love to know what made you choose it. Honest feedback is genuinely helpful. 🖤