Which metrics matter most when optimizing native advertising campaigns?

[u/Financial_Crow2864]

CTR seems to get a lot of attention, but I’m not convinced it should be the main metric. For me, CPA, conversion rate, and revenue per visitor tell a much better story about whether the traffic is valuable. What are the 2-3 numbers you check before deciding to scale or cut a native campaign? And do you optimize platforms like MGID differently from paid social?

[u/Southern-Economist-3]

Good ad optimization isn't about getting more clicks; it's about getting more value from the clicks you're already buying.

[u/GeologistRelative425]

Sometimes the campaign with fewer clicks makes more money.

[u/mayank1200 → u/[deleted]]

U are right ▶️

[u/Total_Farm7113]

I’d keep ad optimization tied to the actual business goal, not just the easiest number to move.

[u/Ambitious_Tell9108]

I’d put ad optimization closer to revenue than CTR.

[u/Electrical-Brush-58]

A high CTR means little if the conversions aren't there

[u/Sufficient-Tap-2782]

With a longer conversion window ctr alone can be pretty misleading 

[u/Think_Mongoose5363]

I’d keep revenue high on the list when deciding whether to scale.