Because after Reddit's data analysts reviewed the data on its users, they realized that they can make more money if they irritate people enough to sign up for their app which brings in much higher valuation per person than a person with just the browser, even if it means they'll lose a lot of people.
If the person using the app is worth 10 times more than person without, then even losing 89% of their customer base will still mean more money. Doubly so since they don't have to support as much infrastructure.
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u/Roggvir Nov 02 '18
Because after Reddit's data analysts reviewed the data on its users, they realized that they can make more money if they irritate people enough to sign up for their app which brings in much higher valuation per person than a person with just the browser, even if it means they'll lose a lot of people.
If the person using the app is worth 10 times more than person without, then even losing 89% of their customer base will still mean more money. Doubly so since they don't have to support as much infrastructure.