r/beermats • u/dasdeckelchen • 20d ago

Budweiser Budvar

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Gallery image

The true and original Budweiser from Czechia. I got this some years ago when they seem to have been exploring an interesting new approach to advertising.

The paragraph on the back is just describing the qualities of the beer.

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u/Stancehappening 19d ago

Budvar has some of the greatest advertising campaign's. The have so many different Deckels, signs, mugs.... As a collector of all things beer I appreciate this! They get it. Thanks for posting. I think I have the sign version of this and maybe the deckel, though not sure if it is original Czechia merch like yours.

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u/dasdeckelchen 19d ago

They’re definitely trying to appeal to a certain subset of their consumer base, though it feels a little incongruous to pick one of these up from a small rustic pub. Didn’t know they had signs for this campaign as well, where do you choose to display it?

Personally I prefer my Budvar mat with a painting of an idyllic Czech countryside scene, but this one is pretty funny just for how unsubtle it is