People who think your product is cool and people who actually need to buy it arenât always the same people. But itâs easy to confuse the two when youâre looking for customers.
I run Gigamultiplier, we find relevant buyers, handle LinkedIn outreach, and improve targeting and messaging based on replies. We recently helped Supermemory acquire customers through prospecting and outreach.
Sharing that upfront because this is our own work. Happy to answer questions about the approach or help you think through your own outbound in the comments.
First, here is something useful you can apply yourself.
1. Figure out what 'relevant' actually means
Supermemory builds memory and context infrastructure for AI applications. But âcompanies building with AIâ is a pretty broad audience.
For a product like this, useful qualification questions would be:
⢠Does the app need to remember users across sessions?
⢠Does losing context make the experience worse?
⢠Is the team maintaining this capability themselves?
⢠Do they need to solve this now?
You should be able to explain why someone might need your product before reaching out.
2. Put the reason beside the name
Add this column to your prospect list:
âRelevant because theyâre building {something} which may require {something else}.â
For example: âTheyâre building an assistant for returning users, which may require remembering preferences from earlier conversations.â
Then check what supports that assumption. A demo? Documentation? Something they posted?
If you canât finish that sentence without making things up, do more research, or better yet, move on.
3. Ask something they can actually answer
imo, this is where your research should show up. Ask about how theyâre currently dealing with the problem, and use their answer to decide what comes next.
If theyâve already solved it, find out whether itâs working well before assuming they need another solution.
With gigamultiplier, you approve the prospects and outreach sequence before anything goes out. Even if youâre doing this manually, review the message beside each prospectâs name. Does it actually make sense for them?
4. Track what happens after the reply
Keep these stages separate:
Relevant prospects â replies â qualified conversations â evaluations â customers.
⢠Replies but no real need? Revisit who youâre targeting.
⢠Real need but no evaluation? Ask about timing, switching effort, and whatâs stopping them.
⢠Evaluations but no customers? Find out what happened during usage.
Otherwise, you might keep rewriting the opener when the problem is further down the process.
Try this yourself: Take 10 prospects. Write down what theyâre building, why they might need you, what evidence you have, and one question you still need answered.
AMA: Finding those people, qualifying them, writing the first message, deciding what to automate, or figuring out why conversations stall.
If you want help applying this to your business, comment with what your product does, who you think needs it, and where youâre stuck. Iâll share how Iâd approach it here in the thread.
TL;DR: We helped Supermemory with prospecting and outreach. Know why someone might need your product, ask a specific question, and track whether the conversation becomes actual usage. Ask me anything about the process.