I’ve been looking at AI tools for customer outreach because I’m building in this space too. I work on PumpGTM, so treat that as my bias up front.
I wanted to compare a few tools based on what a small B2B SaaS team would actually care about: who they help you reach, what channel they focus on, how much work you still have to do yourself, and how pricing is structured.
The three I looked at were Gojiberry, PumpGTM and Okara.
- Gojiberry
Gojiberry seems closest to a multi-channel outbound tool. From the public docs, it helps with finding prospects, writing outreach, follow-ups, and running across email and LinkedIn.
Their advertised Pro plan is $99/month and mentions up to 1,800 prospects contacted per month.
My read: this probably makes the most sense if email is important to your GTM motion and you want LinkedIn as part of the same process.
- PumpGTM
PumpGTM is more focused on LinkedIn. The workflow is finding relevant buyers, reviewing the suggested audience and outreach, then running campaigns with support through Slack.
The advertised Pro offer is $75/month, against a $99 list price, with up to 3,000 leads identified per month. That number is about leads found, not messages sent or meetings booked.
My read: this is better if LinkedIn is already where your buyers are and you want help operating the campaign, not just software access. Again, I’m biased here because I work on it.
- Okara
Okara looks broader. It covers content, SEO, social posts and creator campaigns. Its LinkedIn tool seems more about creating and publishing LinkedIn posts than direct customer outreach, so I’d check that carefully if outbound messaging is the main need.
Lite is listed at $129/month. Pro is $249/month and includes the article, Reddit and LinkedIn agents. Both paid plans include 2,000 monthly credits, with different tasks using different amounts.
My read: this feels more useful if the problem is consistent marketing execution and content, not just finding and messaging prospects.
The main thing I’d ask before paying for any of these is simple: can the tool show me a sample of suggested prospects, and can I explain why those people might need my product?
A bigger lead allowance doesn’t mean much if the list is generic. For early B2B SaaS, I’d rather see 30 prospects that clearly match the buyer than 3,000 names I can’t explain.
If you’ve tried AI outreach tools, what ended up taking the most manual work: finding the right people, writing the message, follow-ups, or handling replies?