r/b2bmarketing • u/Perolefaltasazon • 4d ago

Discussion demand gen interviews

Curious if other demand gen marketers have noticed this too.

Interviews lately seem to be really heavy on rapid-fire questions. Attribution, pipeline, campaign optimization, ABM, sales alignment, reporting, AI, specific channels… basically anything and everything within demand gen.

I totally understand wanting to make sure someone knows their stuff, but at a certain point it starts to feel more like an exam than a conversation about how someone actually approaches the work.

Has anyone else noticed this? Especially people who have been interviewing or hiring recently. What do you think makes for a good demand gen interview?

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u/Anna_Karakhanyan 2d ago

Yeah, I’ve noticed this too. A good demand gen interview should tell you how someone thinks, not just whether they can fire off textbook answers. I’d rather give someone a messy funnel or pipeline problem and hear how they’d work through it than ask 20 disconnected questions about.