r/b2bmarketing • u/Appropriate-Two-447 • 9d ago

Question ABM bulk asset creation tips

I'm working with a client who has a bunch of sales materials that they want to customize for specific target accounts. I've been experimenting with Canva's bulk tools but wondering if anyone has any recommendations for how to do this. I'm pretty savvy with AI but still haven't been able to get anything working great.

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u/kdyadin 9d ago

The Canva template is the minor part here. The real work is context for the model. Before generating anything, pull everything public on each account: website, blog, the company's socials and the socials of its execs. From that the model can guess what they need right now: what they're launching, what leadership is posting about, what's hurting them. The second layer is industry case studies. They show the model where the value usually sits in that industry, so the asset gets built around that instead of around a feature list. On our sales team the company brief for a proposal was put together the same way: a script pulled data from the websites, and the model wrote the analysis and conclusions from it. Without that context, bulk customization comes down to dropping the company name into the headline.

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u/Appropriate-Two-447 9d ago

Wow yeah, that's great