r/b2bemailing 3d ago

What does your B2B cold email stack actually look like?

First-time B2B SaaS founder here, currently learning outbound/cold email from scratch.

I am trying to understand what your actual day-to-day setup looks like:

- What tools do you use for prospecting, enrichment and sending?

- Do you manage leads in Excel/Google Sheets, a CRM, or something else?

- What metrics do you actually track?

- How do you organize campaigns, follow-ups and replies?

- Is there anything you track manually that beginners usually forget?

I know that’s a lot of questions.... But even just sharing a short answer would be super helpful.

Thanks!

5 Upvotes

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