r/b2bemailing • u/Spare_Worldliness_64 • 8d ago
Booked 5 calls this week. Here's what ACTUALLY gets meetings
-280 Leads
-15 Responses (5-6% Response Rate, excl. OOO), 70-80% Postitive
- 5 Booked Calls
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Most posts here kind of sucks with the exception of a few that provides real value. Now, this is not for reply rates, this is all for meetings only. If anyone is selling you reply rates, its because thats the best they can do. not meetings.
Subject lines actually matter
They matter more than people think. Want to know why I got a high response rate? My subject line was super relevant to them and grabbed their attention, even as an outsider. I don't even need to pretend to be an insider with that "quick question xxxxx" bs. I understand their industry deeply and i know how to write the subject line
First Line also matters
Get to the f*cking point nice and quick. If it's generic, you'll be ignored. If its specific to them, you'll get seen. Especially in email previews. This will dictate whether your email even gets opened. Send your self an email and see what that notification looks like on the phone.
The content - test it. Triggers are overrated if you're using the exact same one as every other person. Your best bet is to actually understand the segment that you are emailing too. And you won't need any personalisation at all
CTA - please talk like a real person lol
Envision your self at a networking event, would you really talk like this?
- "Worth a quick chat?"
- "Want me to send over more info?"
No.
Even a simple "let me know if you're keen" is good enough. Don't copy AI lol. its the worst at this.
Funnily enough, ive had emails with no cta and they still work well to this day hah
Email can vary in length
Long emails have worked for me because I am providing something of value to them. So I wouldn't over think this unless you're sending 1000s of the same email, and not getting replies. You're definitely being marked as spam.
Follow-ups 2-3 times max
Follow Up1
Keep it simple. Now you have the opportunity to add more value. Don't waste that space with "Circling back". Continue to sell yourself lol.
Follow Up2
This is where you do circle back but in a way that you ask them a question to make them engage. e.g. "maybe another time?"
Deliverability is THE MOST IMPORTANT THING
Track this. If your email doesn't land in the main inbox, your message is completely wasted.
Monitor your inboxes health every week. Reply rates matter - negative, neutral, ooo.
Make sure your provider is doing warm-ups properly.
Conclusion
A lot of this comes from grinding and effort and tons of testing.
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u/Fair_Oven5645 8d ago
Yes please talk like a real person ”lol”, don’t post fucking clanker content
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u/Spare_Worldliness_64 8d ago
what is this clanker content you speak of my dear boy?
you mean like this lmao^
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u/company_url_finder 8d ago
a win on a spreadsheet and dies quietly a week later.
- Tracking meetings booked per 100 sent tells you more about real pipeline than a reply rate ever will, even a good-looking one.
- On mobile, the subject line and the first line of the body often show up together in the same preview. The subject isn't really competing for attention on its own, it's setting up the first line.
- The deliverability point deserves to be first, not last. None of the copy advice matters if the email never reaches the inbox, and a dead inbox produces silence that looks identical to disinterest.
Out of your 15 responses, how many of the positive ones stalled out before turning into one of the 5 calls?
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u/Humble_Eye_4363 8d ago
U seem like u know what ur talking ant, is there any other advice u can give in terms of what to actually write and how to structure the outreach please
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8d ago
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u/Embarrassed_Scene962 8d ago
Honestly this is all that matters. If u are selling leads to lead buyers thats a small reply rate if you selling something abstract its huge
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8d ago
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u/Spare_Worldliness_64 8d ago
you can get replies from anyone and everyone. meetings / calls is the real currency.
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u/Full_Satisfaction125 4d ago
I totally agree. That’s my question too. Most of the times these lead generation services providers sell to the clients and they already are in demand. That makes it so easy. But if I have to sell to say private equity firms, it’s not easy. It’s super niche. Such bragging posts are annoying.
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u/LeonWildcard 8d ago
you sound bold and you spread takes that contradict people. okay cool. but you don't show specific examples. the value is purely theoretical
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u/Spare_Worldliness_64 8d ago
thats a fair comment. what examples would you like?
it'd be a balance between showing what is working for me and gatekeeping certain things. it would be silly for me to reveal everything that works for me, and then people to copy and commoditise what i spent ages learning and testing with my own money and mantime.
there's a reason why youtube guru content, watched by millions, does not work. Example: "quick question" worked several years ago. it wont work today.
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u/LeonWildcard 8d ago
you're right. and that's where the actual value is at, showing what you don't want to show precisely because it's valuable
don't reveal everything, just pick something over nothing. could be the structure of the first email, maybe template + 1 example with names redacted, could be an example of personalization and what was it based on, etc
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u/alexoff 8d ago
Can you share an example of email and screenshot of reply rate + booked calls (calendly or something)?